Baby Boomers

What’s Next for Baby Boomers?


August 11, 2016 • Fenny Peiffer

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Baby boomers are looking forward to the next phase, and that may mean retiring, traveling or buying the home of their dreams. This growing demographic is turning back the clock, and can’t wait to start living. Today’s boomers are throwing the term senior living to the wind, and want more out of their homes, their communities, and lifestyles. Taylor Morrison, the creator of the NEXTadventure home innovation asked 55+ homebuyers what they envisioned their home to be, and made it a reality.

Cookie cutter active lifestyle communities assume that all 55+ buyers want the same thing, and while an arts and crafts room is fabulous, Taylor Morrison took it one step further, going outside the box building smaller scale communities with big impact. Sol y Mar in Rancho Palos Verdes, California is a luxury town-home community with views of the Pacific that are nothing short of spectacular, in a location that can’t be beat. The hallmark of the NEXTadventure home is building in highly desirable locations so not only are residents able to buy a beautiful home, but also enjoy the vibrant lifestyle of the surrounding area. So many of our 55+ crowd are still in the workforce and being near work, and services is an important aspect of these building designs.

What makes a house a home? Baby boomers asked, Taylor Morrison answered. Creating a fusion of indoor, outdoor living, with bright open living spaces, and creating communities with plenty of opportunity for outdoor recreation gives today’s health minded active adults the chance to enjoy an array of fitness options.

Baby boomers are a generation who have been there done that, and deserve the chance to have it all when it comes to their home. Maybe it’s a gourmet kitchen for entertaining, or a big garage for those big boy’s toys, but whatever has been on the wish list, these communities have been inspired by the requests made by those 55 or better. Having a builder who wants to know how to make these communities more fulfilling by reaching out its to home buyers is a unique concept, and one that sets Taylor Morrison apart.

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