Baby Boomers

The Big City With Small Town Roots


September 1, 2020 • Fenny Peiffer

wisconsin state capital building

From rolling farmland to the Venetian inspired architecture of the state capitol, Madison Wisconsin is an ultra-modern city with a rich heritage. It’s a harmonious fusion of country living and a progressive economy. Madison is home to the University of Wisconsin, a myriad of performing arts venues, and is the birthplace of Frank Lloyd Wright who’s legendary design work can be admired throughout the city. Madison’s strong economy comes from the educational, and governmental influence making it one of the country’s most intellectual cities. This metro city with a small-town vibe epitomizes age-friendly living and is the quintessential baby boomer destination.

Nestled between Lake Mendota, and Monona, Madison is well known for its thriving agricultural industry, and of course its exceptional dairy offerings hence the nickname, “cheesehead country.” An abundance of outdoor recreation, and local events, paired with sophisticated amenities, make it truly unique, and undoubtedly charming. With five surrounding lakes, eleven beaches, and over 260 parks, 55+ outdoor enthusiasts will be in their element.  Madison made the list as being one of the top cities for cycling by Bicycling.com and was ranked in the top 25 for walkability by Prevention magazine. From water recreation, hiking, and golf, to exciting winter sports, there’s an activity for every adventurer. Lake Farm County Park in Dane County is within biking distance to downtown Madison, and offers 328 acres of picturesque outdoor fun no matter the season, with walking, and cross country ski trails, RV sites, a wildlife pond, and offers a great location for boating.

Active adults will love this city with its all-inclusive lifestyle.  Home to one of the country’s oldest growers markets, and a vibrant art scene from the Madison Museum of Contemporary Art, to the Overture Center for the Arts, creativity resonates throughout.  Known as one of the nation’s safest cities, nightlife, walkable downtown areas, and live entertainment can be enjoyed with greater peace of mind. The State Street Pedestrian Mall is a mecca for retail therapy and dining, and for a snowbird getaway, Dane County Regional Airport is within close proximity. Waterfront attractions and a farm to table philosophy showcases Madison’s commitment to sustainable living and preserving the small-town ambiance of this fast-growing city.

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