How to Market to Modern Age Boomers

Most active adults would agree that their version is not their grandparent’s retirement. They’re an on-the-go discerning group of consumers who know what they want, and how to find it. City developers, tech companies, and home builders are becoming privy to the fact that if they’re going to effectively target this savvy population, they’ll have […]

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The Age Old Question

In the movie Steel Magnolias, Dolly Parton’s character wisely said, “honey, time marches on, and eventually it marches across your face.” While there’s no escaping the inevitable wrinkle here and there, do we actually wake up at the dawn of our birthday and say wow I feel a year older? Not really. In fact, most […]

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Thanksgiving Lightened Up

Thanksgiving is my absolute favorite holiday. I look forward to the stuffing, the sweet potatoes, and the days of leftovers. I’m always looking for ways to trim down my favorite recipes so I can enjoy them without the extreme calorie load. Let’s face it, what do pumpkin pie, mashed potatoes, and stuffing have in common? […]

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